• Mark Cowling

How Much Are Your Messages On Hold Actually Costing You?

If you think you’re doing everything right when it comes to your business marketing strategy, think again.

Ask yourself, “When is the last time I changed the messages on my phone?”

What are your customers, or future customers, hearing as they wait for your friendly team to answer the phone?

This is a massive marketing opportunity that you may be missing out on!

Just think about how it feels to be on hold when you call another business, and what do you expect from a professional enterprise.

Things aren’t looking good if your current messages on hold are just an endless cycle of “Thank you for holding, we’ll be right with you.”

Or, perhaps your clients are listening to the audio version of their great grandmother’s yellow wallpaper - the worst elevator music that YOU are forcing them to hear.

Or worse yet, your customers are listening to outdated information about your business that misdirects them and leaves them frustrated with you!

So, not only are your messages on hold a massive marketing opportunity, but they could be costing you money if they’re not up to date.

Your Messages On Hold Are A Marketing Tool

If your business is like most, your entire marketing strategy is aimed at getting new or existing customers to get in contact with you so you can make a sale.

A large majority of people rely on customers giving them a call to set up an appointment, or simply to learn more about the business.

Imagine investing so much time, money, and effort in getting that phone call - just to trip at the finish line.

Your on hold messages are part of great customer service.

As you get busier, your customers are having to wait longer, and the longer they wait the more they start to think about the experience they’re having in relation to your business.

Google Reviews are riddled with one star reviews about how excruciating it is to be on hold with a business too long.

It’s easy to guess that they probably didn’t have superior, professional on hold messages keeping them informed and entertained.

If you don’t have up to date, friendly, informative - possibly even entertaining! - on hold dialogue for your clients to hear while they wait, you may be missing out on opportunities to sell more.

You can use your on hold messages for the following marketing purposes;

  • Tell your clients where your business is located

  • Update clients on recent changes to your business such as a change of address

  • Instructions on how to find more information, like visit your website

  • Direct more traffic to your website or blog

  • Direct more traffic to your social media profiles

  • Highlight sales, deals, and offers

  • Cross-sell and up-sell your products

  • Tell your clients about aspects of your business they may not know about

  • And so much more!

If you’re not taking advantage of the time you have with your clients intently listening, waiting for you to pick up, you’re wasting money.

Time Is Money - Are You Wasting Time?

With everything that you could be advertising to your awaiting clients, they may actually receive the information they called to ask for.

Did you think about that?

Depending on what kind of business you run, you may actually benefit from NOT speaking with your customer.

To expand on that, say for example someone calls to ask about your opening hours or what your address is.

They’re already a customer, or they already intend on coming in to see you and the sale is made.

You don’t need to be wasting your valuable time, or the valuable time of highly trained and very busy employees, answering simple questions that your messages on hold can take care of for you.

Does that make sense?

You can save time and money by having up to date information - its as easy as that!

Your Poor Or Non-Existent Messages On Hold Are Costing You Money

A bad experience while waiting to talk to you or one of your employees is bad for business, plain and simple.

All you have to do is put yourself in your customers’ shoes.

When you call a business you EXPECT a professional message on hold and when you get stuck on hold with terrible music or boring dialogue that feeling sticks with you.

No matter how friendly you are when you pick up the phone, your customer could be impatient and irritable, leaving you on the back foot right away.

The whole point of having someone call your business is to make a sale, if not on the phone then in the future.

You want to prepare your clients, get them in the right mood for doing business.

Impeccable, entertaining, and informative messages on hold are exactly the tool you need to prime your customers for making a sale.

Otherwise, you’re just burning advertising money.

Think about it, is it time to update or consider getting new messages on hold for your business?

Get in touch with On Hold Professionals for your free quote, and stop throwing away money.

16 views0 comments

Recent Posts

See All